Seeking A Saviour
April 2, 2008 by Geoff Jennings
Who could potentially knock Seek off their perch?
Virgin could use their powerful brand and marketing expertise and create Virgin Jobs.
Mycareer and Careerone could each create a new brand and finally ditch that outdated word ‘career’. They would need to invest about $60+ million into some innovative rebranding and marketing per year.
All of the niche players could gang up and create a super niche site. Pool all their ideas and dollars and ask for support for the independant players as a marketing ploy.
Jim’s is famous for lawn mowing but could have a go at Jim’s Jobs and target the mums and dads to set up their own local franchise recruitment agencies. Start targeting the blue collar jobs then move into Seek’s heartland categories.
mate, you’re a bit late for the aprils fools jokes. you could have had a beaut with “Jim’s Jobs”.
Richard Branson, Rupert Murdoch and now Jim. Looking forward to the Time Magazine cover.
The online jobs business model hasn’t changed too much since it first started and my gut feeling is that over the next year or so there will be a dramatic change in how this business operates. In the Australian market Seek has first mover advantage and caught the print operators off guard. Seek stuck with their business plan of 100% online and have reaped the benefits by gaining over 60%+ of the online classifieds market. The print operators (MyCareer & CareerOne) are trying to play catch up but it’s too late and as print employment classifieds move more and more online they are between a rock and a hard place.
Who potentially could knock Seek of their perch? I bet Google has someone right at this moment in a Googleplex somewhere in the World looking at their entry into the jobs market. With 380 million unique browsers per month and thousands of customers at their finger tips the next big thing could be some type of pay for candidates. If Google did enter the jobs market they would be in a position to completely change the dynamics of the industry and just might give Seek and others a run for their money.
Yep, hard to beat first mover advantage. Seek and Real Estate got the formula right, listings+users=$$
Google is always the threat but haven’t had too much success with Google Base so far. http://base.google.com/base/a/geoffjennings/1039470/D10643748318521460150?hl=en_US
Who could knock Seek off?
If Fairfax and News had another “sleeping with the enemy” flutter (as they’ve done with car classifieds) in a pure online play with a competitive pricing model, that would surely give Seek a shake.
Bring it on!