Classifind.com.au Tackling Jobs, Cars And Real Estate…

Thomas Shaw referred me to a new vertical search engine, so I thought I would would give it a road test.

Although not fully functional, I like the fact that they are pioneering the aggregation of the three classified categories, Jobs, Cars and Real Estate. Cars and Real Estate have received little attention from the aggregators and I wonder if the market leaders, Carsales.com.au and Realestate.com.au will apply the same ‘Don’t scrape us’ policy that Seek have?

On the surface, Classifind looks simple enough to use, opting to go with a full search box for each vertical on their home page. Most other aggregators use keyword only searches. However beware the results may take a while to appear – if at all.

Search results contain jobs by the usual suspects, CareerOne, Mycareer, Jobx e.t.c and redirect to the chosen site through another window.

You can also set up alerts for all the verticals.  These notify the recipient via email or sms when a listing matches their saved profile.

That’s all great but where’s the advertising?   How will Classifind survive without Adsense?

Site owner, Matt Ford, ex White Agency and Yahoo, seems to be relying on performance only for his revenue.

“Classifind is proud to offer a performance based marketing opportunity through an aggregated search site. If you would like to include listings from your job, car or property board on the classifind site please contact us below”.

As previously discussed, this service needs a mega amount of traffic and participation to generate any type of decent revenue.  It’ll be fascinating to watch the progress of this progressive company.