No News Is Bad News
November 23, 2008 by Geoff Jennings
Newsletter (def): a small publication (as a leaflet or newspaper) containing news of interest chiefly to a special group (taken from Merriam-Webster’s Online Dictionary).
This is worth talking about. I don’t give out my details easily online. As far as I’m concerned, nobody gets to know stuff about me for free. It’s a quid pro quo arrangement. I hand over data in return for a service. Newsletters are an example of when I’m prepared to enter into this arrangement. It goes like this: I give over my details, I then receive information about whatever the organisation is offering in the newsletter. I don’t sign up to receive 100% advertising. My Latin’s not ace, so perhaps someone out there can help me with this one. All the same, when I get nothing in return for something, it makes me fume.
Case in point: JobX’s recent “newsletter”:
Read through it. Please tell me where the “news of interest” is here. You’ll have no trouble finding the advertising. It’s manifestus.
Just got another ‘newsletter’ from JobX today under the banner of Jobs.net.au (See it here).
Has the exact same content as the one above. This is borderline Spammmmmm.