Sex Insults

Sex sells, I know.  Der.  But I think the marketing folks at MyCareer need to expand their knowledge of Advertising101.  This ad. on MyCareer is puerile.  Belittling, really.  There’s no significant point to it, no funny twist.

And consider this.  The viewers of this site consist principally of people looking for a job.  They may be dissatisfied, underpaid, bored.  How is asking them to compare themselves with the two models in the banner helpful, or encouraging?  It’s not.  And the comparison offers no solution for job seekers in their job hunt.

I hate thoughtless advertising.