Comments on: Where’s The Value? http://geoffjennings.com/2008/12/wheres-the-value/?utm_source=rss&utm_medium=rss&utm_campaign=wheres-the-value The Power to write about the real estate & online recruitment industries Thu, 09 Jul 2009 05:04:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: capitaljobs http://geoffjennings.com/2008/12/wheres-the-value/comment-page-1/#comment-478 capitaljobs Wed, 10 Dec 2008 23:10:45 +0000 http://geoffjennings.com/?p=461#comment-478 Geoff - I think you're right. We trialled a cut-price discount in November to see whether our price point was too high - we discounted our advertisements by $30, down from $79 to $49. The result? We sold marginally less ad slots than October, which meant that our revenue was significantly less than the previous month. And by discounting, we have probably now created an expectation in the minds of our clients that we are willing to discount in future...and that's a dangerous thing. In retrospect, it was not the right thing to do. Our service is delivering good value to clients and I think our ad slots are already well priced when compared to the national job boards. Clayton Wehner http://www.capitaljobs.com.au Geoff – I think you’re right.

We trialled a cut-price discount in November to see whether our price point was too high – we discounted our advertisements by $30, down from $79 to $49.

The result? We sold marginally less ad slots than October, which meant that our revenue was significantly less than the previous month.

And by discounting, we have probably now created an expectation in the minds of our clients that we are willing to discount in future…and that’s a dangerous thing.

In retrospect, it was not the right thing to do. Our service is delivering good value to clients and I think our ad slots are already well priced when compared to the national job boards.

Clayton Wehner
http://www.capitaljobs.com.au

]]> By: Geoff Jennings http://geoffjennings.com/2008/12/wheres-the-value/comment-page-1/#comment-475 Geoff Jennings Wed, 10 Dec 2008 02:48:41 +0000 http://geoffjennings.com/?p=461#comment-475 Good point. You might be right. Still, a hole's a hole, and eventually you're gonna want to re-surface... Good point. You might be right. Still, a hole’s a hole, and eventually you’re gonna want to re-surface…

]]> By: biredale http://geoffjennings.com/2008/12/wheres-the-value/comment-page-1/#comment-474 biredale Tue, 09 Dec 2008 22:12:22 +0000 http://geoffjennings.com/?p=461#comment-474 I suspect this is more about downturn than it is about Christmas. In which case there will be no cold hard light of January...... or February.......or March...... Expect more price cuts, free trials and desparate behavior in the new year. I suspect this is more about downturn than it is about Christmas. In which case there will be no cold hard light of January…… or February…….or March……

Expect more price cuts, free trials and desparate behavior in the new year.

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