Mycareer – Playing Games
January 29, 2009 by Geoff Jennings
Okay, so MyCareer has this new promotion for Headhunter. Deal is, you set up a store and earn money for the business by “recruiting” employees to your store – kinda like a virtual popularity contest. The shopkeeper earning the most money at the end of the day gets “a trophy of the character”. Woot. Woot. I think, and I’m not really certain although I’ve read the competition outline a coupla times now, that when you register you go into the draw to win fifty grand.
Considering the hiding I’ve given MyCareer lately, I reckon if they pull my name out of the barrel, they’ll look around to see who was watching, pretend to cough, and poke the bit of paper with my name on it into their mouth. Then they’ll redraw.
The prospect of devoting a good part of my day setting up my shop, and sending pathetic emails to my friends and family, asking for virtual support in this enterprise isn’t exactly compensated by the prospect of winning a trophy of my avatar (check him out, he’s the cruddy old guy behind the counter in my “shop” – the one who looks a bit bored, kinda like he’d rather shoot himself then deal with yet another complaint about the economic crisis). And it’s not as though I’m beyond having a muck around in my virtual universe. It’s just, well, if I’m gonna enter a competition, I don’t want it to be like some kinda high maintenance friend who’s just, like, take, take, take – and very little give-back.
And isn’t it slightly ironic that the results for this are published in The Australian – a News publication? I’m not holding my breath about winning…
Hundreds of competition winners are published in The Australian every year its one of there things
Jobfox job match Tweets from mycareer headhunter
Just looking for your thoughts?
I thought from following your blog you’d have a strong but straight forward view.
I’ve seen a small increase in Twitter users delivering jobs from seek by rss into Twitter and some discussion on if this is considered spam.
It is in my Twitter google search job & applied feed as I now have to update it to screen them out
I sent some feedback to mycareer headhunter on integration of a Twitter account into Headhunter job matching so it delivers Tweets both ways to candidate and hiring agent where say a job match meets the highest job match score through jobfox. The revenue bit is where it gets fuzzy?
Would this be of any value to a recruiter? Checking to see if I’m looking at this the right or wrong way.
The recent Facebook announcement making a Facebook account integrate into headhunter job matches so they appear in the users stream in much the same way that Twitter updates can merge with Facebook.
I can FriendFeed jobs into Facebook but even with an advanced job board search they start to feel like spam after a while hence, the looking at jobfox job matching.
Does it represent a viral click opportunity, would that give it value on both sides?
I’ve only picked on mycareer becuase of the matching questionaire that candidates fill in headhunter.
Do you think this presents a opportunity for a key point of difference?
I’ll say that I’m a candidate not a recruitment specialist
I am a fan of HH expect for the fact I’ve not had any job matches for over 6 months, would this approach break more passive candidates free into active job hunting.
Rob
Hi Rob
I started playing with RSS feeds on Twitter @itjobssydney @gamerjobs e.t.c. and don’t consider this spam. Users have to make the decision to follow / unfollow and a quick glance at the last 4,000 updates provides a pretty clear picture of what to expect. Five jobs every 30 minutes. Plain and simple. No sneaky motifs here.
Employers and recruiters have an opportunity to engage on Twitter and offer some real value in real time through their public profile and allow others to interact in with them. It just comes down to effort v return.
Cheers
Geoff
Ok, so who won the $50K?
Might be this from The Australian “Win $50k” Promotion Winner: P. S-L Chan (2067)
Damn.