MyCareer Out Of Touch
April 13, 2009 by Geoff Jennings
You may recall that recently, MyCareer moved back home with their parents. By that I mean that they moved their online operations back into print. And, I dunno about you, but whenever I moved back in with the olds, you know, after the stint overseas or whatever, I always became a little lazy. Mumsy did the washing for me, Dad fixed up the back lawn just right so I could have my mates over for a barby. Point is, I found myself sitting around for most of the day, checking out day-time TV and generally kicking back.
And this is kinda what MyCareer has been doing of late. Too many episodes of Oprah, and too much time spent on the big issues like what flavor of chips to buy from the Night Owl, and they’ve gone from being an innovator in the market to a job board that’s doing nothing much but echoing the brothers and sisters at print. And by that I mean, they’ve lost their edge-up-to-date content. Check this out:
Their salary centre features a graph tracking the average Australian salary. It’s still proferring figures from 2008. (of course, this may be a case of wishful thinking, considering the recent economic situation).
Further, I posted an article in early February Confusion At MyCareer regarding the inconsistent bundle pricing listings. This has yet to be amended.
If we add to this close to a year it took the folks at MyCareer to a/b test the new search options, we have one job board that really needs to get off its arse and find a new pad…well away from its very daggy and conservative parents.
in terms of usability and technology I still think MyCareer is the best job board in the Australian market.
I am sure some of the things you mention are simply a case of them adjusting to the new arrangements.
That’s a very interesting graph that unexpectedly shows the average Australian wage went up 25% in 2008 to $94K.
The graph is derived from salaries posted in MyCareer’s job ads and clearly shows a change in mix for MyCareer’s ads rather than actual Australian salaries which obviously didn’t go up by 25% last year.
The graph clearly shows over the course of 2008 the higher paying (recruitment agency?) jobs making up a growing market share of MyCareer’s ads.
At the same time the number of ads has gone from around 50,000 to around 30,000. The graph shows that the lower paying jobs on MyCareer that come from print, SME’s or blue collar have simply vanished.
I like mycareer
I agree with Brett. Still MyCareer is the best job board in the Australian market. As you said, due the current Economic Condition, you might be facing this type of situation. Sooner or later, Mycareer is going to be the best, i believe.
MyCareer definitely wins the technology race in Australia.
SEEK is still on platform 1.0, and CareerOne is going for their 6th or 7th platform in 10 years (spot the problem?).
MyCareer has also struck the right delecate balance between simple usability and the number of useful features
So what?
All this proves is while you might win at product and technology, these are not the ingredients that make you win the actual job board race.
Just ask JobX.