Where’s The Value?
December 10, 2008 by Geoff Jennings · 3 Comments
Where has the value gone out of the recruitment industry?
Recruiters are offering a Christmas half-price special to their clients. Job boards are offering free ads. Jobserve think they are back in the Bobby McGee’s happy hour days and is offering 2 for 1 deals.
My concern is that, while this might all be fun and games for clients of these businesses, what happens in the cold, hard light of January? Are job boards and recruiters who have decided to go down this track of devaluing the service they offer going to wake up with a major, throbbing headache after the Festive period has ended?
Let this stand as a warning, guys: it’s gonna be pretty difficult to contact clients in the new year and tell them that your service is no longer free or half the present price. Christmas doesn’t reduce your costs, and it does not alter how you go about searching for applicants. Don’t let the silly season force you into dropping your pants.
