Gen Y’s Think-Outside-The-Square Marketing Approach…

June 27, 2008 by Geoff Jennings · 2 Comments 

Check out this video. It serves as a reminder of how we should all be approaching marketing in our businesses.

Adam Davis is an internet marketer who has turned his experience of setting up a business into a riveting narrative – reminiscent of reality TV. This serves numerous functions. Firstly, it promotes his business. Secondly, it promotes him (who’d have been talking about him otherwise). Finally, it acts as a template for the use of new media in marketing.

It’s also pretty entertaining.

I’d hire him.