No News Is Bad News
November 23, 2008 by Geoff Jennings · 1 Comment
Newsletter (def): a small publication (as a leaflet or newspaper) containing news of interest chiefly to a special group (taken from Merriam-Webster’s Online Dictionary).
This is worth talking about. I don’t give out my details easily online. As far as I’m concerned, nobody gets to know stuff about me for free. It’s a quid pro quo arrangement. I hand over data in return for a service. Newsletters are an example of when I’m prepared to enter into this arrangement. It goes like this: I give over my details, I then receive information about whatever the organisation is offering in the newsletter. I don’t sign up to receive 100% advertising. My Latin’s not ace, so perhaps someone out there can help me with this one. All the same, when I get nothing in return for something, it makes me fume.
Case in point: JobX’s recent “newsletter”:
Read through it. Please tell me where the “news of interest” is here. You’ll have no trouble finding the advertising. It’s manifestus.
