News Limited and Monster Worldwide Announce Joint Venture
November 27, 2008 by Geoff Jennings · 5 Comments
“Monster Worldwide, the parent company of Monster.com, the premier global online employment brand, will own 50% of News Limited’s employment website CareerOne.com.au in the new joint venture.”
What does this mean for the Australian job board space? Probably not much. Here’s the reason why - Monster have previously folded in Australia, CareerOne has never been any threat to market leader Seek. Two wrongs don’t make a right, two positives don’t make a negative. there’s no reason to suggest that this partnership will achieve any more than either entity achieved separately.
What does this mean for the advertising market? Big dollars. Monster’ll no doubt be putting truckloads into the promotional needs of this alliance…a bit of a boost in a low ebb.
It’s the job seeker who may receive a nominal benefit from the new lovers. Monster has created some innovative career mapping tools targeted at the job seeker, probably similar to that of Mycareer’s Headhunter offering. This might make the process of job seeking a little more efficient.
