Job Board Price War Shake Up?

I received this letter indirectly. A plea from Recruit Me Now.  I can’t call it a media release.  It’s a confusing piece of communication which flits from third-person to first-person (and I’ve offered in past blogs to write your bloody publicity for you – but continue to be witness to the circulation of shite).

Deep breath, Geoff (see, that’s first-person).

Back to the case in point.  Recruit Me Now has offered free job ads for recruiters (now I’m in third-person.  See the difference, Michael?).  This strategy has been used by several job boards (namely, MyCareer, CareerOne, NowHiring).  This is not a successful strategy as it devalues the service offered.

Now I’m going to offer an alternative.  Don’t you just hate it when folks whine all the time but fail to show how things can be improved?  Here it comes, Mike.  Hold on to your jocks.  What Recruit Me Now needs to do is this:  cut ties with JobX.  They’re doing a crap job anyway (also offering free jobs).  Get your shirt and tie on and have a chat with market leader Hughes Recruitment, which has more recruitment jobs than you do, and present yourself as an affiliate marketer that can send them quality apps.  Charge accordingly.  Next, spend your time marketing your site properly instead of begging for free ads.

Let me know how you go:)