Seek’s New Consumer Marketing Campaign

I know ANZAC Day is over, but sound the bugle again anyway.

There’s war on them streets.

Don’t panic.  I’m not talking the terrorist-blowing-the-biggest-building-they-can-find type war.  I’m talking war of the job boards.

This war will be fought with advertising grenades and marketing bullets.

Seek will strike the first blow with their “A New Job Every 30 Seconds” Campaign.  Civilians will become very familiar with this campaign, as it is set to have a heavy presence on billboards, trams* and buses, Hoyts cinemas and major FM stations (and we all know how important radio is during war time). Powered by Monster, CareerOne are set to retaliate with the May launch of their new site and offensive.

Like every good war correspondent, I’ll be donning the fatigues and reporting every strike.  Wish me luck out there, it’s gonna be down and dirty.

Here’s hoping the fatalities are low.

Wifey: Geoff, come here dahl.  You’ve got something on your nose.

Geoff: What?  Where? Here?

Wifey: No. Lower.  Here . I got it.  What is it?  Mud?

Geoff: It’s not mud.  It’s goddamn camouflage, okay? Camouflage. (Exits in a huff, muttering ‘Bloody civilians’).