Back To The Future
September 5, 2008 by Geoff Jennings · 1 Comment
For those of you who can’t be bothered watching this video, it’s a short film about Youtube in the mid-eighties. You remember those times? Big phones (bigger hair), beta and VHS tapes sent via snail mail, the person-to-person interaction required for any purchase…all that. This video speaks volumes about how many aspects of media have changed. Many aspects.
Then again – there are still a few media organisations running like this, and I’m referring particularly to print media. The way it operates is not unlike what is represented in this video…person-to-person interaction for every purchase, big phones, nonchalant telestaff who care more about their photos of Michael J. Fox than the customer. Well. Maybe not that last bit. Delete Michael J. Fox. replace with, say, Brad Pitt.
It’s an anarchic medium, print. And the sooner folks begin to direct more of their revenues, staffing contingencies and marketing into online, the more ready they will be for communication in the next decade.
I took this picture the other day while driving of a DeLorean. ( He wasn’t going 88 miles per hour yet).
