Social Niche Job Boards

I’ve been banging on about social job boards for yonks now. And there are still folks out there who remain unconvinced of their supremacy over traditional job boards. Or, at the least, there are folks who think this so-called supremacy is a long way off.

So, in an effort to practise what I preach (amen, do you you hear me brothers and sisters?); in an effort to get that particular ball rolling, I’ve decided to have a shot at a couple of social job boards. Here they are: SalesZoo & GamerJobs

Go and check them out. Here’s a chance for the members of the congregation to critique me for a change. Be gentle:)

Future Of Job Boards – Is It Social

Online community is a bit of a buzzword at the moment and I reckon it’s important we begin to define it in the context of recruitment. Why? Because recruitment is moving rapidly into an almost entirely online workspace. This being the case, whatever is a hot topic in the internet generally, becomes a hot topic for us. More importantly, though, we need to understand this concept in order to shape how we respond to it.

Here’s where I break it down for the readers: There are two main components to the notion of community. These are: a) common interest b) communication. So, a community is a place where people with a common interest meet to exchange knowledge, discuss ideas or get to know one another.

The demands of our lives are such that, with regard to communication, interactivity is vital. It allows us to achieve all three aspects of communication in one shot. In doing this, we can make informed decisions about WHOSE information we need access to and WHAT sorts of things we want to know. Interaction gives us this. It permits us access to a subtext in the discourse of a particular communication. It does this through commentary, but also through circulation on social networks.

Okay, so where does this leave job boards?

Over the short term, what this means is that job boards will attempt to integrate some form of interactivity into their sites. Sites such as TribeHQ have already begun to do this.

In the long term, however, job boards will not serve the functional requirements of our society. Lacking some of the basic elements of community, they will not be able to satisfy the need to streamline information resources, and they will not provide the social proof required to verify the validity of their advertisements. Seek already have difficulty with this and dedicate a large amount of resources to preventing (sometimes unsuccessfully) fake job ads.

‘Future of the traditional job board’ was discussed together with Thomas Shaw and Diane Lee at the ‘Recruitment Rumble’ recently. Listen to the recording here.

Classified Ad Ventures Acquires Hippo Jobs

Simon Baker, the CEO of Classified Ad Ventures, has acquired the youth job board Hippo. Hippo appointed an administrator on March 24th.

This is a great result for James Masini, General Manager and founder of Hippo Jobs, as it gives him an economic lifeline and allows him a continued involvement in the company.

Simon has a good track record as a leader at the helm of a fledgling classified businesses. He resuscitated a drowning realestate.com.au in 2001 when they were down to their last few dollars. There, Simon grew revenues from $4m to $155m in FY 2008.

Simon Baker said, “We believe that niche jobs sites are a growing opportunity. Managers have less time than ever to troll through the hundreds of irrelevant CVs they often receive from the general jobs sites. Our investment in ArtsHub shows that by having a targeted audience, we are able to deliver a small number of quality candidates that meet the advertisers’ requirements.”

“Hippo has successfully matched the youth of Australia with employers of choice for the past 2 years. As part of the Classified Ad Ventures, advertisers and candidates using Hippo Jobs will benefit from a combined 40 years of online classified experience and receive better results.”

Hippo Jobs will report to Chris Vulovic, the head of Classified Ad Ventures’ Innovation team.

Monster Vs. Seek – The Rumble Down Under

The much-anticipated heavyweight battle between the undefeated champion of the job board space, Seek, and the 400-kilo gorilla, Monster,(who will be powering the new CareerOne site) is just around the corner.

And the word on the street is that the contender is in the best shape it has ever been.

This scenario is not dissimilar to an event, thirty-five years ago, The Rumble In The Jungle, when Muhammad Ali entered the ring to challenge undisputed heavyweight champion George Foreman. The fight with Foreman represented more than just a chance for him to become the second former heavyweight champ to regain the title. A victory over Foreman meant validation and redemption for Ali.

For Monster, beating Seek would signify their redemption after having to leave the Australian market several years ago. Seek is still thought to be so invincible that Monster/CareerOne aren’t given much of a chance against them.

Fight Stats:

How many Unique browsers per month:

SEEK:           3,192,692
CareerOne:  1,620,077

How many job ads on site:

SEEK:           97,869
CareerOne:  31,874

Source: Nielsen NetRatings Australia, March ’09

This sets up for one of the greatest heavyweight battles we have seen since Seek took on print – and won (and don’t start on me about how they haven’t really won, peoples.  You’ll start to sound like the fundey right-wing Christians still trying to suggest that evolution is nothing more than a ‘theory)’.

Jobmarket Goes Hardcore

I received this SPAM marketing message in my comments section on this blog.

Normally, the messages promote, say, hardcore sex videos. It’s puerile, I know, but this always gives me a chuckle.

This one was different. This one just brought out my inner grumpy old man (which is getting more and more “outer” as the days go by).

It was pushing a new job board player called Jobmarket. The domain name is registered to TO, KWOK KIT JAMIE. The creator claims the site is developed specifically for the Australian employment market. So what? Who cares? Truly, if you’re going to market a point of difference, make sure it is a point, with a difference. WTF would anyone want to promote a job board in Australia when it is NOT developed for the Australian market?

Do you hear me members of the congregation? Do you get my drift?

FREE JOB POSTINGS in Australia, China, India, Singapore, Japan, Hong Kong, Philippines and Korea

To post jobs for free simply register as an employer in the following sites:

Australia: http://www.jobmarket.com.au
China: http://www.mychinacareer.com
Singapore: http://www.careerinsingapore.com
India: http://www.jobseek.in
Japan: http://www.japanjobs.jp
Hong Kong: http://www.jobsearch.hk
Philippines: http://www.philippinesjobs.ph
Korea: http://www.careerskorea.com

Confusion At MyCareer…

Every now and again I have a moment of remorse for MyCareer and CareerOne, who just seem to spend their existences clawing their way up the mountain past Seek, whose lead just keeps getting wider and wider.

Other times, I shake my head and make that clicking sound with the tip of my tongue on the back of my top teeth; the one I save for my kids when they  have made a particularly bad choice.  Haven’t I just been clicking and shaking my head all weekend over this one.

Check out MyCareer’s advertising pricing.  There is little consistency in the packages.  For example, if I choose to advertise in the The Age over The SMH for print and online bundle, then The Age is more exy.  However, if I’m just opting for a print ad, The SMH is more expensive.  I’m perplexed as to why this is the case.  Then, when I click on to buy the more expensive $211 option of The Age bundle, the prices are actually $198.  Jeeeez.

How can consumers expect to make informed choices about where to spend their advertising dollar if they cannot get correct information from a job board like MyCareer?

And just as a further note, the lowest common denominator, in terms of function, of a job board is communication.  How on earth can MyCareer expect to act as an agent of communication for other companies, if they can’t even get their own messages through clearly?

CareerOne Delivers Christmas Price Rise

Any shenanigans reminding me (even remotely) of our elected w*nkers in Canberra leaves me with a taste in my mouth akin to the tempting flavors of a post-NYE binge.

So you’ll have to excuse me for a moment, while I go rinse, ‘cos CareerOne have been up to some no good that should set the folks there up for fabulous post-corporate careers in gummintal politics.

In true, “kick ‘em while they’re down” form, while recruiters (whose nuts and ovaries are already slightly shriveled due to the impending gloom bought on by lower rates of employment blah blah) folks at C1 got together under the mistletoe and, in between kissing each others’ asses, decided some price hikes were in order.

Merry Bloody Ho Ho.

And if this isn’t bad enough, those that they decided to hit the hardest, were the recruiters on smaller packages.  Folks on a 20-ads a month package will now pay a whopping 32% more than they did pre-Festivus.  What are larger recruiters on 50-ads-a month paying extra?  Not a penny.

There’s equity for ya.

A comparable 20-ads package on Seek is now 35% less expensive than the CareerOne option.  Tell me again why I should shift my business to the distant second-placer in the job board egg and spoon?

2009 Predictions

The Christmas trees have now (hopefully) all been packed away, everyone’s recovered from their post NYE HOs, and we’re all gearing up for a fascinating 2009.

Seek, CareerOne and MyCareer have all just popped around and drawn the tarots from the deck (not REALLY.  You guys have got to learn not to take everything I write literally:)) and here are the results of the session.  Here are, in other words, the Geoff Jennings predictions for the online recruitment market in 2009:

Seek will target the SME market

Seek has seen consistent revenue growth of over 30% for the past four years.  This is largely attributed to  growing job ad volumes, price increases and the Seek Learning revenue contribution. 2009 will be a very different story for the market leader and it will take a mighty effort to achieve 0% growth.  They might attempt this feat by:

- Ditching their focus on recruiters and targeting the SME’s (Small Medium Sized) businesses, especially those who currently advertise in print. This will enable them to tap into a new advertiser that will be much easier to grow the yield with because it is accustomed to paying hefty print prices.

- Push new products. Stand Out ads, Premium ads…obviously, this will also contribute to yield growth and it is a path that Seek has already begun to promenade.

- Grow the Learning business: this will supplement the losses of the Core business.

- Concentrate on ensuring that the international investments work contribute to the bottom line.

CareerOne will tread water.

No significant inroads were made by CareerOne in 2008.  I’m going to acknowledge that they moved ahead of MyCareer in traffic numbers, and this was a good effort…but that has more to do with my imbibing post-festive spirit and less to do with any sort of massive leap by the former.

In 2007 they sold against the promise of a new website for almost a year, leaving many advertisers scratching their heads.   They’re likely to do the same in 2009,  as a result of the new joint venture with Monster. We might see some action on the new look partnership offering by the end of 2009, but by then it will be too little too late for their bottom line.  Promises, promises…

MyCareer will change business models.

MyCareer will move from being a generalist job board (with the only variation on this being their failed attempt with Job Fox in the Headhunter plan).  They will continue their downsizing (hopefully with a little more aplomb than their last Melbourne attempt) and they will cash in on their quality audience by launching a range of fully-integrated EGN executive ads. across all their online news sites.  They could also acquire PageUp People, the Applicant Tracking System (ATS) provider that has an enviable relationship with the corporate market that MyCareer could benefit from.  This would also mean getting in before Seek does.

Aggregators

These pimps of the job space are here and have set-up shop on a street corner near you. Will they make any real impact on the job market? Probably not. They fall short in a few areas.  Firstly, they don’t really have an adequate revenue model and we don’t have enough users in Australia to warrant further investment. Secondly, Seek has ensured the demise of aggregators by not allowing its job inventory to be scrapped. Lastly, the user experience is not great because of the searchability of expired ads..

Referral sites

The new guard are here. It will take all of 2009/10 to establish their offering. But traditional job boards beware. 2Vouch, Hoojano and the like will have a large impact on how the market is shaped for the future and will be targeting the same SME market as you are.

Network Your Way Through Christmas

For the jobseeker and employers, Christmas is a quiet time. Thoughts of changes and restructures (and all those jazzy keywords that mean positions are available) are put on hold until post-festivities. job boards continue to exhibit their wares, of course, but activity tends to slow a little.

Sites like Hoojano and 2vouch will help provide more choice of 24/7 access for the recruitment industry into the future. In the meanwhile, however, there is always LinkMe.

Here’s my suggestion: subscribe to LinkMe over the break. While it is true that movement in the job market is put on ice for a bit, the new year brings with it a bunch of changes to workplaces that recruiters and jobseekers can take advantage of.  So now, more than usual, is the time for networking.  And the opportunities won’t arise from the mitigated job board activity. They’ll come from more passive means like networking sites.

Oh groovy baby… yeah…

Seek had better be prepared for some hefty competition. Groovy Jobs is on the scene, man. (Hang ten, dude, I just need to readjust my bandana. Okay, there, that’s better. Bloody thing gets uncomfortable after a while).

Groovy Jobs’ point-of-difference is made clear in their press release: candidates are important (der), so don’t advertise with us unless your job is creatively remunerated, described in terms of it being exciting, challenging and offering a variety of experiences, and set in “an environment where the employee actually looks forward to getting out of bed in the morning.” These criteria, according to Groovy Jobs, are what differentiate a “groovy” job from one that is…”square”? Man. I’m running out of cliched fifties vernacular to whack in here, so I’ll cut to the chase.

Firstly, this is obviously nothing more than a marketing ploy. How the heck are Groovy Jobs really going to monitor a company’s level of groove? And if they’re not going to monitor it, isn’t this simply about companies being required to present a role in terms that it may not be able to fulfill in reality? Isn’t that misleading? And not everyone wants a job that is groovy. And what of the companies that can’t find their groove? What about the ones who are on the dance floor, trying really hard to find the beat, but becoming more and more out of time with each step? Are these nerds of the job market less worthy in terms of their ability to make employees content at work? Moreover, some folks like consistency, solidness. Some people want to be remunerated in terms of cash, and are less interested in so-called “benefits”.

Call me square, but when I look for a job, I want to see that the environment is safe and professional, the company is established and growing, and that there may be a real possibility of growing with it. And I’d prefer not to advertise on a job board that is forcing me to put more time and energy into meeting its requirements for grooviness, and therefore fewer resources into getting acquainted with the right candidate for the position.

I’ll leave you with these thoughts. My kids are laughing at the stupid bandana on my head, and frankly, flares never suited me anyhow. Peace. Man.

Next Page »