News Limited and Monster Worldwide Announce Joint Venture
November 27, 2008 by Geoff Jennings · 5 Comments
“Monster Worldwide, the parent company of Monster.com, the premier global online employment brand, will own 50% of News Limited’s employment website CareerOne.com.au in the new joint venture.”
What does this mean for the Australian job board space? Probably not much. Here’s the reason why – Monster have previously folded in Australia, CareerOne has never been any threat to market leader Seek. Two wrongs don’t make a right, two positives don’t make a negative. there’s no reason to suggest that this partnership will achieve any more than either entity achieved separately.
What does this mean for the advertising market? Big dollars. Monster’ll no doubt be putting truckloads into the promotional needs of this alliance…a bit of a boost in a low ebb.
It’s the job seeker who may receive a nominal benefit from the new lovers. Monster has created some innovative career mapping tools targeted at the job seeker, probably similar to that of Mycareer’s Headhunter offering. This might make the process of job seeking a little more efficient.
CareerJet: Landing At An Airport Near You…
August 12, 2008 by Geoff Jennings · 2 Comments
I received this email from job search engine CareerJet.com.au about getting my jobs listed on their site. Here’s some of what it said:
Job listing fees: Fees are efficacy-based: they depend upon the amount of job seekers redirected towards your site from Careerjet.
You only pay for the listings that are viewed from our site. This is when a candidate interested by one of your offers clicks on the job title found on Careerjet and is redirected towards this offer on your site.
Unit price per click per job seeker: AU$0.05 net
As soon as your Careerjet advertiser account is credited, your offers will be listed and the candidate traffic will begin.
When your account runs out of credit, your listings are immediately downgraded, and then suspended. Topping up your account reactivates your listings.
Advertiser accounts do not involve contractual time obligations: for instance, we do not charge for keeping your advertiser account open and inactive as long as you like until you have more jobs that you would like to list.
Your advertiser account gives you access to the statistics for all the candidate clicks that Careerjet redirects to your site. Upon request, the tracker system can be added to your URL.
Some Careerjet statistics:
Number of monthly visits in Australia: 470000
Number of job offers listed in Australia: 248000
The Careerjet network operates in more than 50 countries:http://www.careerjet.com.au/?worldwide
It’s kinda interesting that they say they have 248000 jobs listed in Australia without Seek’s jobs.
I did a search on .Net in Australia and two of the first three listings for jobs were not in Australia. I’m not a statistician. And I know that my sample was a small one. Probably if I checked the next 200 hundred listings, and just to give Careerjet the benefit of the doubt, I’d get Australian jobs for most of these.
But I wasn’t exactly buoyed by my initial search. Are the users on Careerjet Australians? Or are they mainly international job seekers. And if the answer to the final question is “yes” why am I being charged 5cents per click for irrelevant traffic?
It gets curiouser and curiouser. Are MyCareer and CareerOne being charged per click for the jobs they have listed?
Or is Careerjet just one big Madhatter’s Tea Party?
