SimplyHired Heads Downunder
October 29, 2008 by Geoff Jennings · 8 Comments
Those of us in the online recruitment industry have been waiting the arrival of a major global player in the jobs aggregation space into Australia.
Simply Hired the Mountain View, CA-based jobs service has made the plunge. Not simply stopping with Australia they have also launched:
Canada (www.SimplyHired.ca), the United Kingdom (www.SimplyHired.co.uk), Australia (www.SimplyHired.com.au) and India (www.SimplyHired.co.in).
The aggregation market has seen a lot of small fish come and go, resulting in its general lack of success. The idea’s a good one, though, and perhaps a larger player will be able to support this enterprise better than a smaller one. The reason for my hypothesis is simply centered on the financial backing a bigger enterprise might have to promote the product. Aggregation does not yield massive revenue without massive traffic. The difficulty is that, without promotion (and therefore funding), massive traffic is unlikely to occur.
