CareerOne Job Ads – On Seek
January 20, 2009 by Geoff Jennings · 2 Comments
Would you have ever seen a promo for a Who Wants To Be A Millionaire on channel 7? No.
Would you ever see a CareerOne job ad. on Seek? Oh hang on. Yes.
This totally weirds me out – in the same way that the contemplation of incest does. News Digital has decided to whack a few jobs up on Seek. Ashamedly. What, is their job board not up to scratch? Are they having such a hard time luring job seekers that they have to use the competition to find candidates?
More importantly, what message does this send to recruiters? Should we be prepared to pay bigger fees to the number two player in the job board stakes who, by voice of their actions, is publicly announcing that their opposition is better suited to the purpose of finding candidates?
I’d also be interested in knowing how Seek feels about C1 pitching a tent in their backyard. Chances are, I don’t need to phone a friend to know the answer. Does the $180 odd bucks Seek yields to advertise a C1 job negate the loss of good candidates to their competition? I doubt it. They’re so market leader, they don’t need to play butt-boy to their competitor.
By the way, I’m running a tab on how long it takes for these ads. to get pulled…
Free Wi-Fi for Jobseekers?
January 24, 2008 by Geoff Jennings · 1 Comment
The local council for The Rocks in Sydney now offers free Wi Fi access for all.However the major media companies are yet to get on board and take advantage of this idea.Why not?For instance, Fairfax Digital or News Limited could partner up with a Telco and offer free Wi Fi access to its newspaper subscribers or registered job seekers. Seek could leverage from such a partnership with a ripper marketing campaign. In turn, perhaps Jobx could create a hot spot interview zone where its users could be web-cam interviewed while they’re on the move.Here’s an opportunity to extend marketing scope a little. Waddyasay, guys?
