MyCareer Print/Online Bundle Offer

Pick a box any box…(just don’t pick the middle one). Hint, they all cost $180 + GST

MyCareer print/online have launched a mandatory bundle offer with every print ad.

When you buy online here you receive:
1 x Website Ad that’ll appear on MyCareer for 30 days
1 x Newspaper Ad in The SMH or The Age

Interesting move by Fairfax. If you can’t beat ‘em then join ‘em I say. When you book an ad in the newspaper you also get a job ad on MyCareer.com.au all for one low price.

Given the significant growth in online ads and the steady decline in newspaper employment ads I would say this move is to boost up the number of job ads for the print side of the business. But is it also at the expense of devaluing the online offering??

Let’s see what online search results ranking they get compared with the full-paying listings.

Will the print folks send the inbound phone calls for line ads to the better-value online portal?

Will MyCareer.com.au see any revenue split for their efforts?

Ahhhh. Questions. Questions…