Sex Insults

Sex sells, I know.  Der.  But I think the marketing folks at MyCareer need to expand their knowledge of Advertising101.  This ad. on MyCareer is puerile.  Belittling, really.  There’s no significant point to it, no funny twist.

And consider this.  The viewers of this site consist principally of people looking for a job.  They may be dissatisfied, underpaid, bored.  How is asking them to compare themselves with the two models in the banner helpful, or encouraging?  It’s not.  And the comparison offers no solution for job seekers in their job hunt.

I hate thoughtless advertising.

Wink Wink, Nudge Nudge.

Sex sells, that’s how the adage goes. But Oraljobs, this new site for agency Personnel Concept, is taking this rather outdated advertising maxim to the extreme.

I overlooked the fact that I had to download the latest version of Firefox to enter the site (it always annoys me when I’m asked to download the very latest version, sites should speak the language of the common people). Once I finally entered the site, I was asked if I was “having a hard time?” and then if I want to get “blown away” I was then encouraged to make my own avatar so that I could “have a little fun”.

I felt as though, rather than entering a site for a professional recruitment agency, I had just stepped into a world of Benny Hill repeats.When someone sent me the link for this site, my first thought was that it was a joke. I still think it’s a joke, but not in the initial sense. And remember how in my last blog I drew an analogy between some recruitment consultants and some hookers? Well, this is taking things a little bit too far.