Confusion At MyCareer…
February 15, 2009 by Geoff Jennings · 2 Comments
Every now and again I have a moment of remorse for MyCareer and CareerOne, who just seem to spend their existences clawing their way up the mountain past Seek, whose lead just keeps getting wider and wider.
Other times, I shake my head and make that clicking sound with the tip of my tongue on the back of my top teeth; the one I save for my kids when they have made a particularly bad choice. Haven’t I just been clicking and shaking my head all weekend over this one.
Check out MyCareer’s advertising pricing. There is little consistency in the packages. For example, if I choose to advertise in the The Age over The SMH for print and online bundle, then The Age is more exy. However, if I’m just opting for a print ad, The SMH is more expensive. I’m perplexed as to why this is the case. Then, when I click on to buy the more expensive $211 option of The Age bundle, the prices are actually $198. Jeeeez.
How can consumers expect to make informed choices about where to spend their advertising dollar if they cannot get correct information from a job board like MyCareer?
And just as a further note, the lowest common denominator, in terms of function, of a job board is communication. How on earth can MyCareer expect to act as an agent of communication for other companies, if they can’t even get their own messages through clearly?
