Future Of Job Boards – Is It Social

Online community is a bit of a buzzword at the moment and I reckon it’s important we begin to define it in the context of recruitment. Why? Because recruitment is moving rapidly into an almost entirely online workspace. This being the case, whatever is a hot topic in the internet generally, becomes a hot topic for us. More importantly, though, we need to understand this concept in order to shape how we respond to it.

Here’s where I break it down for the readers: There are two main components to the notion of community. These are: a) common interest b) communication. So, a community is a place where people with a common interest meet to exchange knowledge, discuss ideas or get to know one another.

The demands of our lives are such that, with regard to communication, interactivity is vital. It allows us to achieve all three aspects of communication in one shot. In doing this, we can make informed decisions about WHOSE information we need access to and WHAT sorts of things we want to know. Interaction gives us this. It permits us access to a subtext in the discourse of a particular communication. It does this through commentary, but also through circulation on social networks.

Okay, so where does this leave job boards?

Over the short term, what this means is that job boards will attempt to integrate some form of interactivity into their sites. Sites such as TribeHQ have already begun to do this.

In the long term, however, job boards will not serve the functional requirements of our society. Lacking some of the basic elements of community, they will not be able to satisfy the need to streamline information resources, and they will not provide the social proof required to verify the validity of their advertisements. Seek already have difficulty with this and dedicate a large amount of resources to preventing (sometimes unsuccessfully) fake job ads.

‘Future of the traditional job board’ was discussed together with Thomas Shaw and Diane Lee at the ‘Recruitment Rumble’ recently. Listen to the recording here.

Live Recruitment Rumble – May 7th, 11:00am

There’s nothing like a good stoush.

And frankly, while I like nothing better than a good old jab at industry players like job boards and recruiters, I reckon it’s about time I took on one of my own kind.

So, rally around the shelter shed, peoples, it’s gonna be a bewdy. (details here)

Join online recruitment industry leaders Geoff Jennings and Thomas Shaw for a LIVE “Recruitment Rumble” Thursday May 7th, 11:00am – 12:00pm. All gloves will be off as Geoff and Thomas go head to head in a discussion about key topics (Geoff may even wear his shiny purple boxing shorts).

Joining in the live discussion is Diane Lee, founder of Even It Up! providing a perspective from the job seeker point of view and “outsider” to the industry.

Topics for discussion include:

- Future of the traditional Job board?
- SEEK vs. CareerOne/Monster – who will win?
- Fake job adverts?
- RCSA: Soft as a marshmellow?
- Should I use a recruitment agency or go direct?
- Background searching candidates online?

Do you want to listen or join in the discussion? Register here.

Geoff Jennings is the controversial man at the helm of http://www.geoffjennings.com, a site dedicated to keeping the recruitment bastards honest. He has worked for online industry leaders and is currently Managing Director of www.onlinerecruitment.com.au

Thomas Shaw is the “pretty boy” of online recruitment, having established his stranglehold of the industry via his blog www.recruitmentdirectory.com.au/blog By day he works in the recruitment industry, and at night a tweet from Thomas can make or break your organisation.

Diane Lee is the founder of Even It Up! which aims to provide information about recruitment practices for Australian jobseekers. Diane is leading the revolt from frustrated job seekers who want an even playing field www.evenitup.com.au

Monster.com | “Battle”

Monster gathers its troops for the great battle down under.
(Didn’t realise Thomas Shaw could play the keyboards…)

HR Futures Conference Take-outs

My wife, she’s always saying how much she loves a good wedding. Once an invite comes in the mail, she gets excited and speaks of nothing else until the day of the event. And then after; after she wants to debrief about it…how did I like the bridal dress, what about the food, wasn’t the food just delish. All that. Me? I’m not big into weddings.

But I love a good conference.

Last week I attended Michael Specht’s HR Futures conference. The event was a one-day intensive get together, with a focus on directions for HR and recruitment. Industry experts like Thomas Shaw from Recruitment Directory, spoke about Web 2.0 in recruitment. It was great to get together with some of these folks, many of whom were nothing more than blogs on a screen before I had the chance to meet them.

Anyway, just as my wife likes to debrief about her weddings, I like to break it down about conferences. (I promise, what follows will not include an assessment of anyone’s outfits!)

1. Social media in recruiting is on the radar: the take-home story on this is that most folks acknowledge the social media form of recruiting is the way into the future

2. Enterprise Wikis will form the future of content collaboration within an organisation

3. Blogs/comments should be seen as a vehicle for discussion for an organisation not something to fear. The term “social proof” was kicked around a bit by me. This describes validation from sources outside an organisation. I’m not keen on the word “proof” now. It denotes something definitive. I prefer the term “social-evidence”.

4. Job boards have some work to do to be part of the social recruiting platform.

In all, a good show, with heaps of blog-fodder. Stay tuned as I unravel, in blogs to come, some of the predictions about future directions in recruitment.

Seek’s New Look. Share Price Up…

Seek has gone to see the plastic surgeon and given the tired old site a face lift (see also Thomas Shaw’s blog). Very Sam Newman-esk with its dramatic horizontal stretch. Like Sam’s new look, it may take a while to get used to…

The new image for Seek has coincided with an increase in their share price. And who said image doesn’t matter?

Classifind.com.au Tackling Jobs, Cars And Real Estate…

Thomas Shaw referred me to a new vertical search engine, so I thought I would would give it a road test.

Although not fully functional, I like the fact that they are pioneering the aggregation of the three classified categories, Jobs, Cars and Real Estate. Cars and Real Estate have received little attention from the aggregators and I wonder if the market leaders, Carsales.com.au and Realestate.com.au will apply the same ‘Don’t scrape us’ policy that Seek have?

On the surface, Classifind looks simple enough to use, opting to go with a full search box for each vertical on their home page. Most other aggregators use keyword only searches. However beware the results may take a while to appear – if at all.

Search results contain jobs by the usual suspects, CareerOne, Mycareer, Jobx e.t.c and redirect to the chosen site through another window.

You can also set up alerts for all the verticals.  These notify the recipient via email or sms when a listing matches their saved profile.

That’s all great but where’s the advertising?   How will Classifind survive without Adsense?

Site owner, Matt Ford, ex White Agency and Yahoo, seems to be relying on performance only for his revenue.

“Classifind is proud to offer a performance based marketing opportunity through an aggregated search site. If you would like to include listings from your job, car or property board on the classifind site please contact us below”.

As previously discussed, this service needs a mega amount of traffic and participation to generate any type of decent revenue.  It’ll be fascinating to watch the progress of this progressive company.

Back From My Tour Of Europe

So I’m back from my tour.  I’ve slept, eaten an huge bowl of veges, and ready to resume where I left off.

Nothing catastrophic happened in my absence, but there are a few points I’d like to draw your attention to.

Firstly, a recent Seek survey indicated:

67% of jobseekers are concerned about their current job or career in light of the global economic slowdown according to research from SEEK Intelligence. In a sign that employee confidence is dropping rapidly, when asked the same question in August only 39% of respondents were feeling worried. 

59% of respondents are feeling less secure in their job now compared to 12 months ago, nearly double the number of jobseekers who felt this way in August (31%) 

71% of people think that it will take them longer to find a job now compared to 12 months ago, a massive jump from 39% when the question was posed in August and an even bigger increase from the 29% recorded in 2007

Happiness levels in relation to the respondent’s job continue to decrease, with only 22% of respondents describing themselves as happy (down from 27% in August and 29% in 2007)

These aren’t great results for participants in the survey – but I’m sorry to report that the leverage recruiters can receive from employee dissatisfaction is considerable, especially in a candidate-tight market.

Also, it is important for us as recruiters to keep a picture of the overall feeling of the market place.  If security is a key concern of employees, then this can be used as a selling point in the dance of wooing candidates into various positions.

Secondly, Thomas Shaw, owner of Recruitment Directory, and one of our regular contributors, recently acquired the niche job board digitalindustryjobs.com from its existing UK owners. Here’s to hoping he didn’t pay too much for this as the exchange rate of the pound in relation to the $AUD is not great. However the revenue potential when converted back could work well.

Thirdly, MyCareer is still A/B testing their job search functionality. This has been happening for a number of months now. A decision should be made sooner than later as jobseekers will start to get confused.

Finally.  Seek remains the market leader. Their key drivers remain consistent:

1. Grow Volume of job ads

2. Grow yield

3. Introduce new products

Why change the strategy when you have financial results like these:

$M

 

(Seek presentation to UBS conference)

And I swear, I’m not receiving cash for comments from Seek.  There’s not much I can give these folks a hard time about, though.   The praise I give them is well-deserved.