JJJ Coming To An Elevator Near You
April 9, 2008 by Geoff Jennings · 1 Comment
In an effort to “lift” its application rates, Jobs Jobs Jobs, is offering job advertisements in elevators in Sydney and Melbourne, starting next week.
Why stop there? Why not “raise” the bar and whack the job advertisements on the back of public toilet doors or on toilet rolls?
This is pun city. And I apologise for such. From a recruiter perspective, and this I will not apologise for, this seems like a ploy to make advertisers pay for JJJ branding. Who’s gonna read a job ad whilst standing alongside their colleagues and bosses in a lift?
(Toilet roll image, R.I.P.)
